Black Woman-Founded Mielle Organics Becomes The WNBA’s First-Ever Textured Hair Care Partner

“The WNBA is excited to partner with Mielle, a brand that is committed to empowering women and supporting women’s sports,” said WNBA Chief Growth Officer Colie Edison. “This year’s WNBA Live in Las Vegas will not only give us the chance to celebrate our game, but also the opportunity to tip off this dynamic partnership with Mielle.” 

The WNBA and Mielle’s partnership officially kicks off on July 15 at the 2023 AT&T WNBA All-Star Game at Michelob Ultra Arena in Las Vegas, NV.