DIDDY TRANSFORMED CIROC FROM LOSING$40M ANNUALLY TO EARNING $400M PER YEAR, BUT NEVER GOT OWNERSHIP

Diddy’s Diageo Fight” delves into the remarkable journey of how Diddy turned Ciroc’s fortunes around, transforming it from a brand with a $40M annual loss to one that earns $400M each year. Yet, amidst this massive success, a significant point of contention arises: Diddy’s lack of ownership in the brand. Dive into the story behind the numbers and discover the business intricacies that even industry giants face. #Diddy #Ciroc #BusinessStrategy #DiageoFight

Link to full episode: https://youtu.be/DLJO-OPAOqI?si=EfMzbYUBrv-5s5ty (https://youtu.be/DLJO-OPAOqI?si=EfMzbYUBrv-5s5ty)

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