Meta’s Media Strategy: An On-Again, Off-Again Relationship

Every few years, Meta makes a big push with a media-related product, but few of them have lasted long.

Instant Articles, Facebook Watch, Instagram Live, podcasts, music videos and more. Why don’t these initiatives stick? Is this similar to most social media platforms that try new things? How will this evolve in the future?

Join me and MIDiA Research’s Tati Cirisano as we discuss Meta, its suite of apps, and why these initiatives come and go.

In this episode, we discuss:

• Meta’s track record to start and stop media-related projects
• The role of algorithms and feature stacks in digital platform success
• WhatsApp’s steady rise and the potential for disruption
• How Meta impacts media consumption trends
• Meta’s opportunity cost

#Meta #Facebook #Instagram #SocialMedia #DigitalStrategy #TechIndustry #Trapital #MediaTrends #WhatsApp #TechNews #ContentStrategy #DigitalMarketing #SocialMediaMarketing #TechPodcast #BigTech #FacebookWatch #InstantArticles #MetaStrategy #TechAnalysis

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