10 Beauty Brands to Shop

Black History Month is a time to not only honor the past but also celebrate the present and future. Today, Black entrepreneurs are leading the way in various industries, including our *biased* favorites of fashion and beauty.

Supporting these innovative and inspiring brands isn’t just about shopping — it’s about acknowledging their talent, amplifying their voices, and investing in the Black community.

So, this February, we implore you to ditch the big-box stores and check out these 10 incredible beauty brands we’re loving, all proudly owned or founded by Black individuals.

10 Black-Owned Beauty Brands to Shop

1. KNC Beauty:

Founded by Kristen Noel Crawley, KNC Beauty offers an innovative line of lip and eye masks, perfect to prep and prime your skin.

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2. Pholk Beauty:

Created by Niambi Cacchioli, Pholk Beauty delivers plant-based skincare rooted in African healing traditions, catering to diverse skin concerns.

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3. Mented Cosmetics:

Founded by KJ Miller and Amanda E. Johnson, this brand stands out with its inclusive foundation shades specifically designed for women of color.

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4. Pat McGrath Labs:

Pat McGrath, the legendary makeup artist, brings her iconic vision to life with her high-performance, luxurious makeup line.

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5. UOMA Beauty:

Founded by Sharon Chuter, UOMA Beauty celebrates inclusivity and self-expression with its vibrant makeup shades and bold storytelling.

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6. The Lip Bar:

Melissa Butler created The Lip Bar, offering vegan and cruelty-free lipsticks in shades designed to flatter all skin tones.

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7. Beauty Bakerie:

This playful brand by Cashmere Nicole offers whimsical makeup packaging and high-quality formulas, reminding us that beauty can be fun.

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8. Bread Beauty Supply:

Maeva Heim created Bread Beauty Supply, a haircare haven for your basics and buildable haircare products, to celebrate textured hair and its essentials.

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9. Camille Rose:

Founded by Janell Stephens, Camille Rose provides effective and luxurious skincare and haircare solutions made with food-grade ingredients and gourmet blends.

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10. Hanahana Beauty:

Founded by Abena Boamah-Acheampong, Hanahana Beauty delivers handcrafted, small-batch skincare products made with ethically sourced ingredients from Ghana.

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This is just a glimpse into the vast landscape of Black-owned brands making their mark in the beauty industry. By supporting these businesses, you’re actively contributing to their success and empowering the next generation of Black entrepreneurs.