2 Black Women Entrepreneurs’ Love For HBCU Culture Has Landed Their Clothing In Over 20 Target Stores

“I remember when we would do pitch events and I would be pitching the culture shop and people would say that’s niche or it’s not viable, and I would say you don’t understand the depth of support HBCUs have,” Riley shared.

However, staying the course has paid off greatly for the founders who have attracted the attention of celebrities such as Jidenna and Diddy and secured seven grants in the wake of COVID-19 from companies including Beygood, Paypal and American Express. Not to mention, the clothing brand has partnered with the Atlanta Hawks and the U.S. Open.