397: How Founder DeNeitra Burnett’s Pandemic Pivot Led To A 7-Figure Business

This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.
DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.

In this episode DeNeitra shares:
– How she made her first custom mailer during the pandemic and created a whole new division in her business
– How she structures her pricing to make sure she is fairly compensated
– How she’s expanding her business and team to incorporate both event production and creative mailer production

Highlights Include:
00:00 Intro
04:16 Event planning
09:22 Work-life balance
18:10 Percentage-based pricing
23:57 Pivoting to mailers
31:13 Adapting staffing structure
34:50 Tips for entrepreneurs

Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:
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Links Mentioned:
Website: https://savvycreativeagency.com/
Savvy’s Instagram: https://www.instagram.com/savvycreativeagency_/
Savvy’s Facebook: https://www.facebook.com/SavvyCreativeAgency
Savvy’s LinkedIn: https://www.linkedin.com/company/savvycreativeagency/about/
Dubsado: https://www.dubsado.com/

Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042
YouTube: https://www.youtube.com/sidehustlepro
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