398: Creating a Niche As A Bridal Stylist w/ Selina Howard

Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.

In this episode she shares:
– How she went from working for free and building her network to booking celebrity clients
– How fostering strong relationships in the industry gave her the upper hand
– How she pioneered bridal styling and created her own niche

Highlights Include:
00:00 Intro
5:08 Becoming a bridal stylist
11:22 The business of working with brides
18:58 Building relationships in the industry
26:07 Creating a niche in the market
33:20 Recovering from COVID impact
39:38 Scaling A Team
43:02 Booking clients from social media
47:17 Expanding Black bridal market’s reach
53:48 Advice for entrepreneurs

Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://www.gusto.com/shp.

Links Mentioned:
Selina’s Website: https://www.vaingloriousbrides.com/
Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/

Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042
YouTube: https://www.youtube.com/sidehustlepro
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

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