435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform

This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.

In this episode she shares:
– Her start as a financial advisor while side hustling Clever Girl Finance
– How she expanded past 1 to 1 business by creating courses and repeatable content
– How she was able to financially thrive while making her platforms free and accessible

Highlights include:
00:00 Intro
07:15 Becoming a financial expert
12:35 Initial business investments
20:30 Determining target audience
25:18 Building a team
32:40 Making the platform free and accessible
36:53 Benefits and challenges of brand partnerships
44:20 Being a content-first business
57:00 Tips for entrepreneurs

Check out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:
Shopify. Go to https://www.shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links Mentioned:
Clever Girl Finance Website: https://www.clevergirlfinance.com/
Clever Girl Finance Instagram: https://www.instagram.com/clevergirlfinance/
Bola’s Instagram: https://www.instagram.com/clevergirlfinance/
Bola’s Website: https://www.bolasokunbi.com/

Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042
YouTube: https://www.youtube.com/sidehustlepro
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

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