AI and Music – Trapital Summit with Warner Music’s Carletta Higginson and MIDiA’s Tati Cirisano

Carletta Higginson is making waves as the EVP and Chief Digital Officer at Warner Music Group, where she navigates the complex and evolving landscape of AI in the music industry. Formerly at YouTube, Carletta brings a wealth of experience during a time of significant change for music and tech. Joining her is Tati Cirisano from Media Research, offering an in-depth look at AI’s potential and challenges in music. In this episode of Trapital, we discuss:

• Carletta’s unique role and her transition to Warner Music Group
• Strategies for driving revenue and optimizing deal performance
• The collaboration between DSPs and rights holders
• The YouTube Dream Track partnership with major artists like Charli XCX
• Legal, regulatory, and commercial opportunities with AI
• The balance of control and innovation
• AI’s capacity to assist artists, from voice recreation to global performances
• Investing in AI with uncertain outcomes and the need for collaboration
• Comparisons to previous tech hype cycles

This episode was brought to you by:

• Too Lost – the all-in-one technology solution for musicians and record labels. https://www.toolost.com/

#Trapital #AI #MusicIndustry #WarnerMusic #CarlettaHigginson #DigitalInnovation #Streaming #DanRuncie #TatiCirisano #YouTubeDreamTrack

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