All Blacks and Tudor look ahead to 2025 UK tour

Few teams in global sport inspire as much awe as New Zealand’s All Blacks. With a staggering winning record of more than 75% since their founding in 1884, they are not only the most successful rugby team in history but also one of the most admired across all sporting disciplines.

Equally steeped in tradition yet relentlessly modern is TUDOR, the Swiss watchmaker known for its ruggedly refined timepieces. Since 2017, the two powerhouses have been bound together under TUDOR’s signature motto: ‘Born To Dare’.

The partnership reflects shared values: boldness, resilience and a deep respect for heritage. As the All Blacks prepare for each test match with their stirring Haka challenge, they embody the same daring spirit that drives TUDOR’s watchmaking. Both are uncompromising in their pursuit of excellence, and both understand legacy as something to be protected and passed on.

If the All Blacks’ iconic black jersey and silver fern are symbols of national pride, then playmaker Beauden Barrett has become one of its modern standard-bearers. Twice named World Rugby Player of the Year, Barrett is celebrated for his lightning pace, fearless decision-making and tactical intelligence. Beyond his skill, he represents the humility and team-first mentality that define the All Blacks.

Barrett’s style is a natural fit with TUDOR’s philosophy – and not simply a good-looking leading man with the ability to grace the cover of magazines like Square Mile. Just as Barrett finds gaps where none seem to exist, TUDOR has built a reputation for breaking boundaries – producing timepieces tough enough to withstand extreme conditions while staying elegant enough to become modern icons.

“You can always take the easy option in life, or you can work hard for something,” Barrett told us.“We [the All Blacks] are on the pursuit of excellence and that never fails to motivate us.” It’s a statement from Barrett rooted in his upbringing and sporting ethos, and it echoes both his personal drive and the national team’s kindred spirit with partners TUDOR.

You can always take the easy option in life, or you can work hard for something

This November, the All Blacks embark on their highly anticipated 2025 Northern Tour, a true Grand Slam campaign that will see them face each of the home nations.

It begins with a dramatic “Rematch” against Ireland at Soldier Field in Chicago on 1 November – a nod to Ireland’s historic first win over New Zealand in Chicago back in 2016 – before the team brings their brand of uncompromising rugby across Britain: to Edinburgh on 8 November against Scotland at Murrayfield, then London’s Twickenham to take on England on 15 November, and finally to Cardiff’s Principality Stadium for a showdown with Wales on 22 November.

These tests promise to showcase the same mix of power, precision and daring flair that has made the All Blacks global icons, and act as a mouthwatering preview as to what’s to come at the 2027 Rugby World Cup in Australia.

What’s on the wrist?

Among the All Blacks’ favoured pieces are the technically impressive Black Bay Ceramic, the Black Bay Chrono, and the versatile Black Bay Pro.

The Black Bay Ceramic highlights TUDOR’s cutting-edge watchmaking with its Master Chronometer certification from METAS, guaranteeing resistance to magnetic fields up to 15,000 gauss and precision within -2/+4 seconds per day. Its sleek matte black ceramic case delivers both durability and a distinctive modern aesthetic, as well as being highly appropriate for the All Blacks themselves.

The Black Bay Chrono combines the diving heritage of the Black Bay line with the functionality of a chronograph, powered by the COSC-certified Manufacture Calibre MT5813 kitted out with column wheel and vertical clutch.

With its rich red bezel and retro charm, the Black Bay Burgundy channels the pioneering spirit of the original Black Bay collection launched in 2012, while its COSC-certified Manufacture Calibre MT5602 and 70-hour power reserve ensure contemporary precision and staying power.

While the Black Bay Pro, introduced in 2022 and updated in 2025, has quickly become a modern classic. Its 39mm case, fixed bezel graduated for 24 hours, and striking yellow GMT hand enable wearers to track multiple time zones – perfect for players and staff constantly traversing hemispheres. The COSC-certified Manufacture Calibre MT5652 ensures uncompromising accuracy, and a 70-hour power reserve means it keeps ticking even through the most gruelling stretches of international competition.

Like the rugby players who wear them, all of these watches are built to perform under pressure.

Founded in 1926 by Hans Wilsdorf, the visionary behind Rolex, TUDOR was created to offer uncompromising quality at a more accessible price point. Today, it continues to push boundaries with innovative manufacture calibres and acclaimed collections such as Black Bay, Pelagos, Royal, and 1926.

Its flagship ‘Born To Dare’ campaign assembles extraordinary personalities – athletes, explorers, artists – who embody fearless living.

For Beauden Barrett and his teammates, there is a responsibility in being an All Black that goes beyond simply representing your country on the world’s stage. It’s the determination to leave the jersey “in a better position than you found it.”

For TUDOR, watchmaking is a quest to advance the craft, without losing sight of its roots. In that shared belief, the partnership finds its most powerful expression: time, legacy and the courage to dare.

Beauden Barrett and the All Blacks are brand ambassadors of TUDOR Watch. Discover the TUDOR collection at goldsmiths.co.uk, part of the Watches of Switzerland Group, the UK’s largest luxury watch retailer.

Interested in your own TUDOR watch? Check out the selection below: