Allure’s Editor in Chief Shares the Secrets of Staying Relevant in Beauty | Jessica Cruel

Join host Nancy Twine in conversation with Jessica Cruel, Editor-in-Chief of Allure Magazine, for the inaugural episode of Makers Mindset. In this candid conversation, you’ll delve into Jessica’s experiences navigating imposter syndrome, standing out in the competitive beauty space, cultivating a founder’s mindset within a corporate role, and so much more.
As EIC of Allure, Jessica Cruel leads the development of multiplatform editorial content for print, digital, and video platforms. She launched The Melanin Edit at Allure, a new platform exploring all things relating to black beauty.

Jessica previously served as deputy beauty director at Refinery29 and held editorial roles at SELF and Popsugar. She graduated from the University of North Carolina with degrees in multimedia journalism and sociology. Jessica currently resides in Newark, New Jersey where she can be found hoarding candles, slathering on serum, and avoiding wash day.

Originally aired: 03/14/2024

Timestamps:
[00:00] Introduction
[03:45] Jessica’s role at Allure
[04:02] Building an entrepreneurial mindset
[04:40] The importance of timing in brand growth
[05:35] Tips for creating a standout product
[06:44] Why focus is key for new brands
[07:33] Jessica’s real estate journey
[08:10] How house hacking works
[10:10] Preparing for industry volatility
[11:00] Overcoming imposter syndrome
[12:10] Shifting from editing to business strategy
[13:30] Navigating corporate politics
[14:30] Confidence strategies and mindset shifts
[15:26] Practical advice for tackling imposter syndrome
[17:00] Why having a support system matters
[18:10] Balancing personal and professional life
[19:27] The power of delegation at home
[20:10] Jessica’s personal finance priorities
[21:18] How to avoid lifestyle creep
[22:10] Tracking spending and savings
[23:17] Taking vacations as a leader
[24:18] Using vacations for creativity and perspective
[25:21] Why US beauty innovation lags behind
[26:19] Creating the Melanin Edit at Allure
[27:46] Representation in beauty publications
[28:18] Authentic storytelling for diverse audiences
[30:19] Advice for aspiring media professionals
[31:08] Skills needed for success in media
[32:13] Jessica’s favourite beauty trends
[32:37] Jessica’s approach to personal finance
[33:05] Best productivity hacks

Explore every facet of a melanin-rich life with The Melanin Edit at Allure.
https://www.allure.com/collection/the-melanin-edit

Get to know Jessica by following her on https://www.instagram.com/jcruel and https://x.com/j_cruel, and be sure to read her first letter as Editor-in-Chief. https://www.allure.com/story/jessica-cruel-first-editors-letter

More From Nancy:
https://www.instagram.com/nancytwine/
Website | http://www.nancytwine.com/

More From Makers Mindset:
https://www.instagram.com/makersmindsetspace/

@themakersmindset

Website | https://makersmindset.com/
Listen on Apple Podcasts or Spotify | https://bit.ly/makersmindset

source