Apple + U2 Partnership, Explained

U2’s iconic iPod commercial has an interesting backstory: instead of money, the band wanted Steve Jobs to give them Apple stock.

But Jobs wasn’t down for that.

In this episode of Trapital, I’m joined by Zack O’Malley Greenburg to discuss the impact of Apple on music, how music played a major role in Apple’s comeback, the legacy of iTunes, the iconic Apple-U2 partnership, and a whole lot more.

Watch the full episode: https://www.youtube.com/watch?v=8KEaD9xexHQ&t=0s

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