Arpit Agarwal, CEO and Founder of Black Marlin Technologies

Founder of Black Marlin Technologies, Mr. Arpit Agarwal, is a young enthusiast and entrepreneur dedicated to offering cutting-edge digital marketing solutions to businesses looking to mark a strong online presence.

With the goal of providing strategic solutions based solely on the client’s requirements, the company provides tailoring services that will meet the client’s marketing objectives.

Serving worldwide, Black Marlin Technologies is renowned for its unmatched customer service and results-driven solutions designed for long-term success.

how do you describe yourself?

I am post graduate in commerce. I started working as a Junior Internet Marketing Executive in a leading IT company in 2011 after completing PGDM.

Eventually, my interest in digital marketing grew and I thought of expanding my skills and experience. It was 2014 when I started my own company, Black Marlin Technologies, with the sole purpose of providing unprecedented, customized digital marketing solutions regardless of the client’s budget.

What was your inspiration behind this idea?

When I was working in my first job as a Junior Internet Marketing Executive, I discovered my passion for this role. As I began to engage more in the industry, I found joy and excitement.

I knew I wanted to do something else because many businesses still cannot afford digital marketing and are slowly losing their place in the market. I just wanted to help such businesses grow with minimal investment. And here we go, still trusting the customer’s needs before anything else!

Please tell us something about your journey as a startup.

It’s been a bittersweet journey since I founded my company. Lack of funds, planning, building a good team and most importantly reaching out to customers was not easy at all.

Since a decade ago, there was no large-scale digitalization, it was difficult to meet market needs. But, as the saying goes, “no good deed goes unnoticed”; Perhaps this explains our success today.

Did you face challenges at the beginning of your journey?

No business can survive in a day or two without facing challenges! Obviously, we faced many challenges in the beginning, and I believe they help us realize how far we’ve come! Perhaps the main difficulty for us was the saturation of the industry.

Establishing yourself as a successful digital marketing company is no easy task when new companies are emerging like mushrooms every day after the rain!

How did you overcome those challenges?

For any business, the only source of effort in difficult times are perseverance and determination. When you think about giving up, you are actually losing it!

For us, a positive approach coupled with constant refinement of strategies worked wonders! Today, you see us where we stand!

How is your business unique?

Creativity, quality and experience keep us ahead in this competitive market. When you focus on customer experience with a personalized touch, you know you’re already winning the race!

What are the products or services you offer?

Black Marlin Technologies is a panoramic digital marketing company that offers premium SEO, SMO, PPC, content marketing and email marketing services. We also specialize in website design and app development.

How do you define success?

My idea of ​​success is when we as a team aim for the same goal and work hard together to become the best we can be towards achieving our objectives.

We will continue to do our work well, which will give us self-satisfaction and peace of mind, knowing that we have left no room for resentment.

Where do you want to see your organization in the future?

Ideally we want to strengthen our global identity by establishing our own culture.

We want to be known as a ‘customer’s brand’ that understands and acknowledges the customer’s needs rather than prioritizing making money.

You started your own company; What did you enjoy the most?

Learning about my abilities is the best thing I’ve found throughout my journey. I never knew that what started as a mere idea could actually turn into an interview success story!

I’ve faced a lot of obstacles, but each time, I learned something more about my potential. I feel happy when I think of the person I have become now – fearless, aware, calm and self-motivated. I’m still learning and enjoying it!

What advice would you give to someone who is just starting out in digital marketing?

Focus and stay true to yourself. Take your failures as learning stones. Work hard and always have a positive attitude because a jolt of positivity can change the entire perspective instantly!

“I can do it” – Don’t you feel better than before?

Remember, the way we see things determines the outcome. Success doesn’t work. Nor does it come in a day. But this definitely happens when you learn from your mistakes and failures and stand up again.

I would also like to say that do your ground work before taking any step. Since competition is so high in digital marketing, you need to build a solid foundation!

What are you working on now?

Currently, we provide global digital marketing and web development services to clients from every business sector.

We have completed over 500 projects, and our long list of clients ranges from digital marketing services (SEO, PPC, local SEO, GMB optimization), web design and development.

What are the biggest trends in digital marketing right now?

Digital marketing trends are constantly evolving, and we’re glad that we live in an era where the scope for technological advancements is limitless. Maybe AI won’t dominate human intelligence any time soon!

Have you heard of the metaverse? It’s a virtual world where you can do whatever you want! Sounds like a script for a Marvel movie! However, it is still an undiscovered universe!

Cryptocurrencies and NFTs or Non-Fungible Tokens are becoming increasingly popular these days.

Although social commerce is just starting in India, we are sure that in the coming days it will become one of the biggest platforms to promote and sell products. Voice search and automated email marketing are already on their way to breaking point.

Lastly, I would like to mention AI marketing and programmatic advertising where algorithms and machines will work without human intervention.

Truly, our future is ‘Bright’!

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Source: sugermint.com