Bayou Classic weekend blends HBCU culture, entrepreneurship, and economic impact

Bayou Classic is filling New Orleans with energy and tradition, and before the big band showdown, the spotlight was on rising HBCU entrepreneurs.

NEW ORLEANS — Tens of thousands of fans are flooding into New Orleans for Bayou Classic weekend — a celebration known for its rivalry, tradition, and world-class marching bands. But before Southern and Grambling take center field, this year’s events also spotlighted the next generation of HBCU entrepreneurs and the small businesses that thrive during the annual festivities.

Students compete in inaugural Bayou Business Bowl

Friday morning at the Hyatt Regency, the inaugural Bayou Business Bowl brought together student teams from Southern University and Grambling State University. The Shark Tank–style pitch competition challenged students to present their business concepts to industry leaders, investors, and regional stakeholders for a chance at $10,000 in prizes.

Grambling alum Kip Andrews said events like this give students a meaningful pathway forward — reinforcing long-term planning, leadership, and financial literacy during one of the biggest HBCU weekends of the year.

He said the combination of high-energy celebrations and intentional business programming helps young people “think ahead” and build the foundation needed for future success.

New ‘Beats Before Battle’ event brings fans together

Just outside the Caesars Superdome, fans gathered for a new addition to the Bayou Classic lineup — Sprite’s Beats Before Battle.The pre-show party featured a nationally known DJ, Sprite tastings, giveaways and a warm-up hype session leading into the Battle of the Bands.

DJ Candice, who helped host the event, said this new programming is meant to bring people together earlier in the day, mixing tradition with fresh energy.

For many, Bayou Classic weekend is a family affair. Alumni, students, and newcomers say the culture, the atmosphere, and the sense of community make the holiday weekend unforgettable.

Fan Anjelica Caldwell said last year’s experience was so electric, she immediately knew she had to return.

Black-owned vendors see a boost from Bayou Classic crowds

Beyond the music and rivalry, Bayou Classic weekend also creates a major economic boost for Black-owned small businesses. Pop-up vendors selling HBCU apparel, accessories, and locally made goods often see some of their strongest foot traffic of the year.

Representatives from The Signature Brand, a company that supports multiple HBCUs, said the event consistently provides visibility and vital support for minority-owned businesses.

They say Classic weekend brings together not just fans — but a community committed to celebrating and uplifting Black culture, creativity, and entrepreneurship.

The Greek Show and Battle of the Bands wrapped up Friday night. The big game between Southern and Grambling kicks off Saturday afternoon at the Caesars Superdome.

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