BBB Tip-How to support Black-owned businesses

Black-owned businesses are a vital part of our communities and local economies. They create jobs, build wealth, and contribute to the diverse fabric of the marketplace. Whether you are a consumer, business leader, or entrepreneur, supporting Black-owned businesses can have a positive and lasting impact.

While many people want to show support, they may not always know where to start. The Better Business Bureau offers practical ways to be intentional, respectful, and effective in how you uplift Black-owned businesses. Here are nine simple ways to make a difference.

• Shop at Black-owned businesses

One of the most direct ways to support Black-owned businesses is to purchase their products and services. From restaurants and clothing brands to professional services and creative work, Black entrepreneurs are represented in every industry. Make it a habit to choose these businesses when shopping online or in person.

• Spread the word

Word-of-mouth remains a powerful tool for business success. If you have a great experience with a Black-owned business, tell your friends, family, and coworkers. Post on social media, tag the business, and leave positive reviews on platforms like BBB.org, Yelp, and Google. Your recommendation could bring in new customers and boost the business’s credibility.

• Write honest and helpful reviews

Online reviews not only influence buying decisions but also help businesses grow their visibility. A thoughtful review can highlight what makes a business special and why others should give it a try. Mention what you loved about the service or product and why you would return. Be honest, respectful, and constructive.

• Look beyond popular directories

Online lists and directories of Black-owned businesses are a great place to start, but they don’t include every business. Take time to explore local chambers of commerce, cultural groups, and neighborhood events. You might discover hidden gems and build relationships that go beyond the transaction.

• Hire or collaborate with Black-owned businesses

If you run a business yourself, consider how you can partner with or hire Black-owned vendors. Whether you need a caterer for an event, a web designer for your site, or a marketing consultant, seek out Black professionals in your network or community. Partnerships can create long-term business opportunities for everyone involved.

• Listen and learn

Supporting Black-owned businesses also means understanding the challenges they face. Systemic barriers such as limited access to capital, mentorship, or exposure can create hurdles that others may not encounter. Take the time to listen to business owners, read about their journeys, and learn how you can be an ally.

• Be intentional and consistent

Support should not be limited to special occasions or trending topics. Make support for Black-owned businesses part of your regular routine. Set a monthly goal to try a new business or revisit one you love. Just like with any goal, consistency matters.

• Encourage others to do the same

Challenge your workplace, community group, or social circle to support Black-owned businesses. Organize team outings, feature businesses in newsletters, or include them in company procurement processes. When more people get involved, the impact multiplies.

• Use trusted resources

When looking for businesses to support, start with trusted sources. BBB.org allows you to search for businesses by type and location. Look for businesses that are BBB Accredited or have positive reviews from verified customers. Use the information to make confident buying decisions and share your feedback with others.

Final thoughts

Supporting Black-owned businesses is about more than making a purchase. It is about helping to create a more inclusive and equitable marketplace. Every dollar spent, review shared, and recommendation made helps to lift up entrepreneurs who bring innovation, talent, and value to our communities. Together, we can build stronger communities through conscious support and everyday action.

For more information, visit BBB.org. BBB’s business directory features profiles with verified reviews and complaint history to help you find trustworthy businesses. You can also file a complaint or submit a customer review. Visit BBB Scam Tracker to research or report scams.

Jan Diaz is the President/CEO of the Better Business Bureau serving Northern Indiana, which serves 23 counties. Contact the BBB at 800-552-4631 or visit www.bbb.org.