Beyonce New Hair Care Line ‘Cecred’ Enters Market Ready for Disruption

Following a series of Instagram teases dating to May, Beyoncé officially launched her self-funded hair-care line Cécred (pronounced like “sacred”) on Feb. 20.

This isn’t the megastar’s first foray into beauty and fashion. She introduced ready-to-wear line House of Deréon with her mother in 2006, Ivy Park athleisure in 2016, and several fragrances of which the latest, an eau de parfum called Cé Noir, dropped late last year.