Brews and Beverages: Wild Turkey Master’s Keep Triumph


When rye whiskey began its resurgence, its future was uncertain. Would it rise like bourbon or fade away? Today, rye is thriving, with top American whiskey brands like Wild Turkey leading the charge. The label’s 101 Rye has been a stalwart, but now, a new star shines: Wild Turkey Master’s Keep Triumph.

Triumph, the newest addition to the Master’s Keep collection, is the oldest age-stated rye ever from Wild Turkey. Aged 10 years, this small-batch whiskey presents a complex profile of sweet honey, warm spice, clove, dark chocolate, dates, and a peppery finish. At 104-proof, it’s robust yet refined, a testament to Wild Turkey’s dedication to quality.

Eddie Russell, Wild Turkey’s master distiller, crafted Triumph with his son, Bruce Russell, an associate blender with a passion for rye. “The Master’s Keep series showcases our creativity and heritage,” Eddie Russell explains. “Triumph honors Bruce’s influence and our commitment to exceptional whiskey.”

Priced at $275, Wild Turkey Master’s Keep Triumph is available at select U.S. retailers and Wild Turkey’s Visitor’s Center. Whether enjoyed neat or in a crafted cocktail, Triumph promises a taste that honors tradition and innovation alike.





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