Comedian Bigg Jah Charters His Own Path Into Entertainment Industry

3.3 million followers on Facebook. Over 423 million views on YouTube. 4.2 million TikTok likes.

Bigg Jah (real name Jahdai Pickett) has put up those gaudy social media numbers with no studio or agency backing and a relatively small team. The do-everything entertainer — who can write, act, direct, produce, and everything in between — has been posting content online almost nonstop for the past five years, doing what he calls “hood good comedy.” It’s all paying dividends now.

He’s built a synergy map that extends past his wildly popular social media franchises like “Inner Thoughts” and “The Lesbian Homie.” There’s also merch (with a new piece dropping almost every month) and with the world re-opening, perhaps comedy shows again.

Next, Bigg Jah is trying to parlay his massive social media success into feature films. He originally studied film in college and planned to take the traditional route into the industry — shooting a short film, winning movie festivals, and signing with an agent. But the rise of social media gave Bigg Jah an alternative AND independent route into the business.

You’ll want to listen to my interview with Bigg Jah to get more insight into his creative process and meteoric rise on social media. Here’s everything we covered in this Trapital episode:

0:49 What Does “Hood Good Comedy” Mean?
4:41 Lasting Impact Of 90s Comedy Movies
5:19 Navigating Different Entertainment Mediums (Social Media, Film, Comedy)
9:06 Being Forced To Go The Independent Creator Route
13:48 Acting Vs. Directing Vs. Writing
17:10 How Bigg Jah Chooses What Type Of Content To Make
20:34 What’s Behind Bigg Jah’s Success On Facebook?
23:17 How Bigg Jah Has Leveraged Other Social Networks
26:04 Bigg Jah’s Revenue Breakdown
29:30 The Struggles Of Creator Burnout
32:58 The Key To Bigg Jah’s Success
42:54 Upcoming Projects For Bigg Jah
44:39 How To Follow Bigg Jah

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