Disney’s Pop Star Pipeline

When it comes to music, Disney is a generational hitmaker. From Miley Cyrus to Hilary Duff, Disney has consistently produced some of the biggest names in music over the past few decades. We break down what worked well, what hasn’t, and how it has evolved with artists like Olivia Rodrigo.

Join host Dan Runcie and MIDiA Research’s Tati Cirisano as we dive in Disney’s enduring influence in the music industry.

In our conversation, we discuss:
• Disney’s early focus on music rights and their synergy map
• The double-edged sword of being a Disney star
• A comparison between Disney and Nickelodeon’s strategies in launching stars
• How today’s fragmented media impacts legacy brands like Disney
• The future of Disney’s music pipeline

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