Frank Cooper III Brokered Beyonce-Pepsi’s $50 Mill Deal. Here’s Where He Sees Industry Going Next

Take a quick look at Frank Cooper’s resume and you might think, “what HASN’T he done?” He’s both Berkeley- and Harvard-educated. Coming out of school, Frank cut his teeth with two iconic labels — Motown Records and Def Jam. And most recently, he’s been Chief Marketing Officer for world-renown brands like Pepsi, BlackRock, and breaking news, he just took the same role with VISA.

But if you ask Frank, his early years inside the music industry formed the backbone of his illustrious career. It’s during this time period where Frank developed cultural aptitude — and specifically, how to connect larger societal needs with brands he’s led.

Frank’s unique pedigree that spans music, entertainment, and finance makes his views on business all the more fascinating. And believe me, Frank has a lot of thoughts about today’s ever-changing music landscape — whether it’s in the inflow of capital or the ripples that Web 3.0 will create. Here’s all the talking points Frank and I covered on today’s episode of Trapital:

1:21 How Working In The Music Industry Laid The Foundation For Frank’s Career
6:29 Differences Between Hip Hop and Grunge Rock In The Mid ‘90s
8:15 How O.G. Artists “Set The Table” For Today’s Artist Entrepreneurs
12:02 How Frank Put Together Beyoncé and Pepsi $50 Million Deal
16:34 Frank Reviews The Latest Super Bowl Halftime Show (And Names The Best One Of All Time)
21:29 Helping Blackrock Create A New Purpose Statement Beyond Purely Profit
25:22 How The Big Short Movie Convinced Frank To Join The Financial Industry
28:15 Frank’s Thoughts About NFTs, Metaverse, And Web 3.0
31:30 Early Tech Adoption Among Hip-Hop Artists Over The Years
33:53 Does Frank Own Anything In His Digital Wallet?
37:23 Frank Thinks Some Brands Are Too Early To Web 3.0
41:11 Frank’s Harvard Business Review About Diversity In The Workplace
43:20 Clarence Avant’s Influence On Frank’s Career
47:15 What’s One Of The Best Pieces Of Advice Frank Has Ever Received?

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