Gearing up for She Did That. holiday bazaar

As Black entrepreneurs are preparing for holiday business endeavors, the She Did That. Holiday Bazaar enters its ninth year while welcoming back He Did That. The annual holiday Black marketplace, powered by MadameNoire, is organizing its one-day shopping event and anticipates that approximately 50 Black women- and Black men-owned brands will join them on December 6 in Industry City, Brooklyn, NY.

The first seven years of She Did That. Holiday Bazaar originally highlighted a unique shopping experience for Black women-owned brands, centering Black women. Now, it has combined efficiently with He Did That., a marketplace which strategically expands to Black men-owned businesses.

Attendees can expect to interact with companies specializing in beauty, fashion, home goods, wellness, and more, and can look forward to enjoying food, drinks, live music, and giveaways, among other offerings.

Brenika Banks video caption: AmNews writer Brenika Banks speaks with She Did That. Holiday Bazaar curator and Brand strategist Renae Bluitt as well as Never Settle’s co-owner Vince Jamael. Bluitt and Jamael are preparing for their 2025 Holiday Bazaar. They both express the importance of Black communities sticking together and supporting Black businesses as the holidays approach. (Brenika Banks video)

She Did That. Holiday Bazaar was created to celebrate creativity, community, and care. Brand strategist, executive producer, and curator of She Did That. Holiday Bazaar, Renae Bluitt, is purposefully building community connections. One brand that aligns well with these connections is men’s streetwear brand, Never Settle.

Vince Jamael, Never Settle’s co-owner, is looking forward to the company’s second year working with Bluitt. “The He Did That. Holiday Bazaar is all about community – it aligns with our brand,” said Jamael. “Never Settle is all about community – anytime that we can connect with our supporters is a plus for us.” Jamael shared his excitement to network with other brands at the event. He and his co-founder, Troy D. Johnson, benefit from this by mutually sharing their entrepreneurial journeys and supporting other businesses. “It’s always great to feel that kindred spirit,” Jamael said.

Brenika Banks photos

Never Settle’s “Same Twenty-Four” t-shirt in the brand’s Brooklyn shop.She Did That. Holiday Bazaar curator Renae Bluitt recording Never Settle merchandise in the brand’s Brooklyn shop.She Did That. Holiday Bazaar curator Renae Bluitt and Never Settle’s co-owner Vince Jamael preparing for the Holiday Bazaar 2025.Never Settle’s co-owner Vince Jamael posing with the brand’s “Same Twenty-Four Silk” scarf in their Brooklyn shop.

Jamael emphasized his enthusiasm for connecting in person with Never Settle supporters. “We have a lot of online supporters so it’s always great to be in person with the people who support us every day,” said Jamael. Bluitt recently came to visit Jamael at Never Settle’s Brooklyn location, where she assessed and complimented their new merchandise.

Jamael spoke highly of Bluitt, stating it’s always a pleasure working with her. He recalled his experience last year going well due to the high energy and “good vibes.” The brand, created during COVID-19, propels positivity. “The message that our brand projects is to ‘never settle’ and know that you are valued and that you could always reach for more.”

“Never Settle happened to be one of the very first brands in our He Did That. marketplace,” said Bluitt. She vocalized the quality, care, and “beautiful energy” that Never Settle puts into their merchandise. She expressed how founders Johnson and Jamael’s energies, as well as their brand, capture what She Did That. Holiday Bazaar was created for. “Our guests want to come and not only shop, but get to know the people behind the brands they love,” said Bluitt.

Bluitt and the Holiday Bazaar continue expanding, tactically choosing quality over quantity. She is hyped about the founders of all 55 participating brands genuinely getting to know each other and setting up collaboration opportunities. “It’s a very special community-ecosystem that we’ve built and I’m proud of every single brand that’s showing up this year,” said Bluitt.

Bluitt compared the She Did That. Holiday Bazaar to a “much-needed family reunion” at the end of the year. “The vibes are beautiful, the music is going, the drinks are flowing, there’s food that is prepared with love — it’s such great energy and you leave there full,” said Bluitt. She hopes people will purposefully spend their money with Black businesses all year round, not only on a day like this.

“I want to remind people to be intentional about buying Black all year round,” said Bluitt. “I want this to be a lifestyle for us.”

For more information, please visit shedidthat.co and shopneversettle.com.

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