PODCASTS Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel AdminJanuary 30, 2025038 views This week in the guest chair, we have Brandice Daniel, Founder and CEO of Harlem’s Fashion Row. Brandice’s journey has made her a sponsorship and brand partnership expert, and she dropped a masterclass on what it takes to secure lasting, high-value collaborations. In this episode, we discuss: ✨ How to transition from event-based sponsorships to long-term brand partnerships for a more stable revenue stream ✨ Her path to becoming a household name and working with Nike, LVMH, and Gap ✨PLUS a special treat—Brandice coaches me live on how to approach sponsorships for Side Hustle Pro this year Highlights include: 00:00 Intro 02:05 The evolution of Harlem Fashion Row 08:00 Monetizing collaborations 13:00 The power of telling your own story 17:50 Forming contacts and partnerships 21:00 Creating value for brands 28:30 Diversifying revenue streams 38:30 Power of community in business 44:00 Ensuring a profitable business model 52:15 Tips for entrepreneurs Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month FREE at https://www.sidehustlepro.co/skillshare. Links Mentioned: Brandice’s Instagram: https://www.instagram.com/harlemsfashionrow/ Brandice’s First SHP Episode: https://www.youtube.com/watch?v=MrrXQGFt518 Harlem’s Fashion Row’s Website: https://www.harlemsfashionrow.com/ Brandice’s FREE Sponsorship Book: https://www.smallbusinessbigpartnershipsbook.com/live SHP Website: https://sidehustlepro.co Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323 Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042 YouTube: https://www.youtube.com/sidehustlepro Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links. brandice daniel, harlem’s fashion row, sponsorship and marketing, sponsorship and partnership, event sponsorship, event partnership, brand partnership, getting sponsors, getting brand sponsors, getting brand sponsorshi[, getting brand partners, getting podcast sponsorship source