How Adidas Makes Money From Yeezy Lookalikes

At the height of Yeezy’s popularity, Adidas introduced Yeezy-inspired models at accessible prices. Adidas catered to a wider audience without diluting the appeal of the official Yeezys.

This also helped intensify the competition between Adidas and Nike.

On the latest episode of Trapital, I’m joined by Zack O’Malley Greenburg to dive into the history of Adidas, its ties to music and culture with Run-DMC, the turbulent partnership with Kanye West, its influence in soccer, and so much more.

You can watch here: https://www.youtube.com/watch?v=T7Evq-khGJE

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