How Apple Transformed The Music Industry

Today, Apple is regarded as one of the biggest brands in the world, but the company almost went bankrupt in 1997.

The major driver behind their comeback? Music.

Steve Jobs’ vision with iTunes and the iPod not only paved the way for Apple to become a trillion-dollar company, but completely reshaped how we consume music today.

In this episode of Trapital, I’m joined by Zack O’Malley Greenburg to discuss the impact of Apple on music, how music played a major role in Apple’s comeback, the legacy of iTunes, the iconic Apple-U2 partnership, and a whole lot more.

Watch the full episode: https://www.youtube.com/watch?v=8KEaD9xexHQ

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