How Creatives Use Social Media To Capitalize On Their Art.

Episode 5 – w/ Special Guest Tuma Basa

Tuma Basa is the Director of Urban Music at YouTube, and previously served as the global programming head for Hip Hop, responsible for curating popular playlists including RapCaviar, one of Spotify’s biggest and most popular playlists with over 9 million followers.

Tuma chat’s with Will Lucas about how creatives break through the noise and get noticed, and how artists can gain equity in the new landscape of music and distribution.

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