How “Heartless” Became Kanye West’s Most Streamed Song on Spotify

If you look at the Spotify streams or YouTube view counts for enough songs, you’ll see some shockers.

Why does a song that was a smash hit in its heyday have fewer streams than a song that you barely remembered?

Why does one of the most watched YouTube music videos of all time perform just modestly on Spotify?

In this episode we dug through the streaming data and picked our biggest surprises. We discussed why and pointed out some big themes.

Watch the full episode: https://youtu.be/BGqVgWj8RZs

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