How Shannon Sharpe Built the #1 Podcast on YouTube: The Untold Strategy Behind Club Shay Shay

Shannon Sharpe breaks down the exact moment he realized how to scale his platform — and how one interview changed everything.

In this clip, he explains:

Why featuring guests with their own following unlocks exponential audience growth

How securing names like Steve Harvey, Magic Johnson, and more elevated his reach

The behind-the-scenes story from YouTube’s Brandcast event with NFL Commissioner Roger Goodell

Why the Katt Williams interview became the most-viewed interview in YouTube history

How that viral moment pushed Club Shay Shay to become the #1 podcast on YouTube — across all categories

This is a masterclass in creator strategy, digital distribution, and brand building. Whether you’re a podcaster, entrepreneur, or influencer, Shannon lays out the blueprint on how to turn a platform into a media empire.

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🌳 About The Black Money Tree

The NAACP Image Award-winning Black Money Tree Podcast is more than a show—it’s a movement. We’re committed to closing the racial wealth gap through entrepreneurship, financial literacy, and real estate investment. Our mission: build wealth within underserved communities, create self-sustainability, and leave a legacy of prosperity for generations to come.

Tune in for proven strategies, inspirational stories, and the tools you need to make, manage, and multiply money.

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