How The Coachella Brand Sells Itself #shorts

Whereas most music festivals are dependent on headliners to move tickets, Coachella has built a brand that sells itself. The festival in the Coachella Valley has the name value that can sell out two weekends before any artist is even announced. That’s because there’s a vibe and culture to the show that fans want to be a part of — no matter how high ticket prices get.

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