YOUTUBE How Tyrese’s big mouth cost Dr Dre $200M in Apple deal AdminMay 22, 2024078 views How Tyrese’s big mouth cost Dr Dre $200M in Apple deal. According to Black Enterprise: An announcement made by R&B singer Tyrese on social media at the time reportedly thwarted the distinction of making Andre Young the first hip-hop billionaire. According to iMore, Tyrese’s little “announcement” on Facebook, was the reported reason that cost Dre and Iovine $200,000,000 from the Beats By Dre sale. The incident that took place in 2014, shortly before the Apple acquisition was official, was memorialized in a new book by Tripp Mickle titled, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul. The writer states in the book that Apple CEO Tim Cook directed all parties to keep the deal secret, or it would jeopardize the deal. source