Inside the Roc Nation – NFL deal

In October 2024, Roc Nation and the NFL extended their partnership for another five years focusing on entertainment and social justice initiatives.

How did we go from Jay-Z criticizing the NFL to him being a key player in the league’s marquee events?

In this episode of Trapital, I dive into the impact of Jay-Z and Roc Nation’s collaboration with the NFL, the challenges faced, the controversies, and what the future holds for this intriguing partnership.

Joined by author Zach O’Malley Greenberg, we also discuss the role of the Super Bowl halftime show and the sponsorship deal with Apple Music.

Watch the full episode: https://link.chtbl.com/nflrocnation

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