GUAP NEWS It’s Time To Level The Paycheck Field For Women Athletes – culturebanx AdminOctober 16, 2024031 views By Lesley Green-Rennis Male athletes earn between 15% to nearly 100% more than their female counterparts Women’s sports industry is projected to grow by 30% by 2027 Despite the rapid growth in fan engagement and viewership, female athletes face stark pay disparities compared to their male counterparts. Male athletes earn anywhere from 15% to 100% more than their female peers, a divide that persists even as events like the 2023 US Open draw record-breaking audiences. Why This Matters: Coco Gauff’s remarkable win at the 2023 US Open attracted 3.4 million viewers on ESPN, a 92% jump from the previous year, highlighting the growing attention to women’s sports. However, women athletes’ financial rewards lag far behind male athletes. Historical biases favoring male sports have long limited opportunities for women. More and more female athletes are speaking up, forcing others to pay attention. In 2021, 381 sponsorship deals in women’s sports were valued at $136.96 million. Even though this figure still pales in comparison to the billions allocated to men’s sports, it’s a start. As sponsorships and brand partnerships increase, the future looks brighter. The women’s sports market is projected to grow by 30% by 2027, which could help narrow the earnings gap. There’s a lot of potential from women athletes even as the women’s sports merch lags behind with excessive demand and not enough supply. But as the tide pivots, investors and key stakeholders are taking note of this momentum and capitalizing on it. In no time, the pay disparity may fizzle out. Situational Awareness: With stars like Coco Gauff and others championing pay equity, the conversation about fair compensation is gaining momentum, pushing women’s sports into a new era of recognition and support. The goal is to not only elevate the visibility of women’s sports but also create a more equitable landscape where female athletes can thrive both on and off the field. CBX Vibe: ‘I Get Money‘ 50 Cent CONTRIBUTOR Source link Source Name : culturebanx >