Jesse Owens, Adidas, The Nazi Germany Olympics

It’s still wild that Jesse Owens won four gold medals at the 1936 Olympics in Berlin, wearing Adidas shoes designed by members of the Nazi Party.

As a Black man, not only did Owens ruin Hitler’s racist fantasy of an Aryan-dominated Olympics, but he did it while wearing Adidas shoes manufactured by members of the Nazi Party.

On the latest episode of Trapital, I’m joined by Zack O’Malley Greenburg to dive into the history of Adidas, its ties to music and culture with Run-DMC, the turbulent partnership with Kanye West, its influence in soccer, and so much more.

You can watch here: https://www.youtube.com/watch?v=T7Evq-khGJE

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