MTV had a 3-1 lead on reality TV. What happened? MTV didn’t lose because they stopped playing music videos. They lost because they stopped innovating.

MTV was early on reality TV but in the past decade, Bravo has eaten its lunch.

While MTV leaned on Ridiculousness, Bravo built a reality TV empire: Real Housewives, Below Deck, Vanderpump Rules, BravoCon.

That’s the lane that MTV should have dominated.

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