No, Artist’s Do Not NEED To Be On TikTok

Almost every artist, whether they’re up-and-coming or established, inevitably gets told “you need to be on TikTok.” However, Ari Herstand pushes back on the common advice. Ari is an educator in the music space — publishing a book, How To Make It In the New Music Business, and running Ari’s Take business — and believes TikTok isn’t a catch-all for every single music artist.

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