Nobody is going to Disney – Here’s why



Disney’s theme parks are suffering from dwindling visitor numbers, according to an analysis that tracked one of the slowest Independence Day weekends in a decade.
The company faces a number of issues, including needing to cut costs by $5.5 billion and being locked in a legal battle with Ron DeSantis, the Florida governor. Its streaming service, Disney+, lost four million global subscribers in the first three months of the year.
Visitors to Disney’s theme parks have faced significantly lower wait times for rides in recent weeks, according to an analysis by Touring Plans, a company that tracks data from big amusement parks. Industry experts say shorter wait times generally mean smaller crowds.
Touring Plans said the average wait time at the Magic Kingdom park in Florida on July 4 this year was 27 minutes, down from 31 minutes in 2022 and 47 minutes in 2019.
“It’s something that nobody would have predicted — just unfathomable,” Len Testa, a computer scientist who runs Touring Plans, said of the fall in wait times.
Analysts say that families may have been put off by recent price rises and changes to operations at the parks, including systems allowing visitors to pay to skip lines.

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