PODCASTS Oliver Schusser on Apple’s Strategy in Music, Al’s Potential, and the Super Bowl Halftime Show AdminOctober 3, 202506 views Oliver Schusser, VP of Apple Music, Podcasts, TV+, Sports, and Beats joined us the day after Apple’s Big Apple event for a wide-ranging conversation on the future of music, streaming, and entertainment. We discussed: • Apple’s 20+ year journey in music, from iTunes to Apple Music • Why Apple doesn’t offer a free music tier • Subscriber growth, churn, and building features to keep fans engaged • The slowdown in streaming growth and what the next phase may look like • The role of AI in Apple Music: personalization, lyrics translation, DJ-style mixes, and discovery • AI’s opportunities and risks for the creative community • Apple’s investments in live music experiences and artist storytelling • Sponsorship of the Super Bowl halftime show and working with Roc Nation • Apple’s expansion into sports broadcasting with MLB and MLS • The success of Apple TV+ and its sports blockbuster F1 with Brad Pitt #AppleMusic #OliverSchusser #MusicIndustry #Streaming #FutureOfMusic #AppleTVPlus #SportsBusiness #AIinMusic #MusicInnovation #SuperBowl #MusicStreaming source