Remember Your Why with Aurora James Founder of Brother Vellies & The Fifteen Percent Pledge

Aurora emphasizes the importance of remembering the “Why” of why you started a business. For her with Brother Vellies, that reason comes from telling stories about culture and empowering those who have been historically excluded from the history of fashion. When translating passion into profit, staying tethered to your “Why” can serve as a guiding light.

source