GET INSPIRED Revealing the Logic of the ABH Application Form by Zahra Baitie-Boateng AdminJuly 12, 2023038 views The ABH Application Form: An Iceberg with 5 layers 1st layer: Mission, Vision, Value – A beacon that signals what drives you, your business and what you stand for 2nd layer: Problem & Solution – Why are you on this particular mission? Why is it important? How are you solving it? 3rd layer: Market – What are the current and potential number of people who can benefit from your solution? How robust is your business? 4th layer: Competitive Advantage – What’s your unique value proposition? How will you maintain it? “Know thy self, know thy enemy. A thousand battles, a thousand victories. 5th layer: Your Future Plans – What is the long-term outlook? What do you hope to achieve? How will you achieve it? source