Shaquille O’Neal Returns To Reebok As President of Basketball After Walking Away From A $40M Deal 25 Years Ago

“We’re taking two of the most iconic athletes for Reebok, with one signing in ’92 and the other in ’96, and instead of just having them be athletes that we give product to today or consult with us, we’re putting them in real management roles. This is a movement that really hasn’t happened in our industry,” Krinsky explained, per Footwear News. “We’ve got legacy athletes, 20-plus year relationships, and we’re putting them in positions of management to help us in the boardroom and to catapult the brand.”