Soulja Boy’s Impact On YouTube

Back in 2007, Soulja Boy was one of the first to break out big time on YouTube with “Crank Dat”.

Soulja Boy leveraged YouTube’s virtual playground to skyrocket his music career. This was the first viral hit. Social media evolves when rappers get in there.

In this week’s episode of Trapital, I’m joined by Tati Cirisano from MIDiA Research to discuss the origins of YouTube entering the space, the rocky relationships with music rights holders, the importance of user generated content, and so much more.

Watch the full episode here: https://youtu.be/H5qv00ZKfN8?si=Dm62fqsimN6za-hX

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