Steve Pamon on How to Create Moments That Matter

At the Trapital Summit, we were joined by Steve Pamon, CEO of VERZUZ and IMAX board member. Steve has had leadership roles at some of the most influential organizations in entertainment from Parkwood Entertainment with Beyoncé to the NFL, HBO, McKinsey, and WWE, and brings a unique perspective on how to turn events into moments.

We discuss:

• How Beyoncé’s *Formation World Tour* and *Homecoming* redefined live event storytelling
• Lessons from WWE and IMAX on fan engagement, scale, and brand longevity
• The economics of live entertainment, from pricing and audience experience to avoiding “greed breaks the cycle”
• The strategy behind Verzus and what it takes to build a lasting franchise in music

#TrapitalSummit #StevePamon #Beyoncé #Verzuz #IMAX #WWE #MusicBusiness #EntertainmentIndustry #LiveEvents #Trapital #DanRuncie #MusicMarketing #BrandStrategy

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