Guap News · via Black Enterprise
November 8, 2026
After a $2.6M Livestream, Stormi Steele Builds for the Long Haul
The Canvas Beauty founder says going viral was only step one, and Black Enterprise reports she's now investing in systems, retention and a bigger team.
Black Enterprise reports that Stormi Steele, founder of Canvas Beauty Brand, drew $2.6 million in sales from one TikTok livestream on Black Friday 2024, after becoming the first to pass $1 million in a single TikTok Live in May 2024. According to the outlet, citing her interview with Inc., she then put money into inventory and fulfillment, focused on repeat buyers (about 65% return, per Steele), and hired a chief marketing officer, a social media manager and a data analyst. The money lesson: a viral sales day is a launchpad, and the lasting payoff comes from the systems and team behind it.
Guapify's original summary of reporting by ; figures are as Black Enterprise reported them. Educational content, not financial advice.
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Read the full story at Black Enterprise
Stormi Steele Turns $2.6 Million TikTok Livestream Into A Business BlueprintNovember 8, 2026 · Black Enterprise
Talk it over
- 1If your business went viral tomorrow, what would break first?
- 2What are you doing to turn one-time buyers into repeat customers?
- 3Which tasks would you hand off first to stop being the only seller?
