Superfans: A $4.2 Billion Opportunity



Music is the most popular form of entertainment in the world — more than TV, movies, and gaming.

But in comparison, it’s heavily undermonetized.

With superfans willing to spend thousands of dollars on high-end merchandise and services, how can artists find more opportunities to monetize without treating their fans like ATMs?

In this episode of Trapital, I’m joined by David Boyle to break down the biggest takeaways from the Trapital Report 2023 on streaming, live music, the state of hip-hop, and more.

Watch the full episode: https://www.youtube.com/watch?v=FwbcTLq0Za8

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