Inside the Movement: What the Fifteen Percent Pledge Really Changed | Aurora James AdminJuly 24, 2025010 views When Aurora James launched the Fifteen Percent Pledge in 2020, she sparked a national movement for economic equity that has redirected over $14 billion in revenue to Black-owned businesses. What… Read more
Aurora James, Founder of Brother Vellies and The Fifteen Percent Pledge AdminNovember 20, 2024083 views Episode Highlights Identify and Stay True to Your Why: Aurora emphasizes that she started her business to preserve traditional practices and empower artisans, not to make a profit. Being Afraid… Read more
Remember Your Why with Aurora James Founder of Brother Vellies & The Fifteen Percent Pledge AdminOctober 26, 20240329 views Aurora emphasizes the importance of remembering the “Why” of why you started a business. For her with Brother Vellies, that reason comes from telling stories about culture and empowering those… Read more
In conversation with Aurora James, Founder of Brother Vellies & The Fifteen Percent Pledge AdminOctober 22, 20240381 views Aurora James launched fashion and accessories line Brother Vellies in 2013, with a mission to preserve the heritage of African design and create lasting artisanal jobs. Today, her brand is… Read more
Diverse Perspectives with Aurora James, Founder of Brother Vellies & The Fifteen Percent Pledge AdminOctober 19, 2024043 views Aurora James believes that when building a team, it’s important to surround yourself with people who have different perspectives and approaches to doing things – and it’s been a guiding… Read more