Inside the Movement: What the Fifteen Percent Pledge Really Changed | Aurora James AdminJuly 24, 2025013 views When Aurora James launched the Fifteen Percent Pledge in 2020, she sparked a national movement for economic equity that has redirected over $14 billion in revenue to Black-owned businesses. What… Read more
Aurora James, Founder of Brother Vellies and The Fifteen Percent Pledge AdminNovember 20, 20240114 views Episode Highlights Identify and Stay True to Your Why: Aurora emphasizes that she started her business to preserve traditional practices and empower artisans, not to make a profit. Being Afraid… Read more
Remember Your Why with Aurora James Founder of Brother Vellies & The Fifteen Percent Pledge AdminOctober 26, 20240333 views Aurora emphasizes the importance of remembering the “Why” of why you started a business. For her with Brother Vellies, that reason comes from telling stories about culture and empowering those… Read more
In conversation with Aurora James, Founder of Brother Vellies & The Fifteen Percent Pledge AdminOctober 22, 20240402 views Aurora James launched fashion and accessories line Brother Vellies in 2013, with a mission to preserve the heritage of African design and create lasting artisanal jobs. Today, her brand is… Read more
Diverse Perspectives with Aurora James, Founder of Brother Vellies & The Fifteen Percent Pledge AdminOctober 19, 2024045 views Aurora James believes that when building a team, it’s important to surround yourself with people who have different perspectives and approaches to doing things – and it’s been a guiding… Read more
Why everyone should aim for a fifteen year career. AdminJuly 21, 2023043 views Cashing Out: Win The Wealth Game By Walking Away by Julien and Kiersten Saunders is the definitive financial and career blueprint for Black professionals. In this video, they read an… Read more
Fifteen Percent Pledge Initiative Will Transfer $14 Billion To More Than 600 Black Entrepreneurs AdminJune 27, 2023054 views Potentially $14 billion will go to Black businesses and entrepreneurs three years after major retailers were challenged to add Black-owned businesses to their shelves. Aurora James, the founder of the… Read more