DIDDY TRANSFORMED CIROC FROM LOSING$40M ANNUALLY TO EARNING $400M PER YEAR, BUT NEVER GOT OWNERSHIP AdminSeptember 9, 2023079 views Diddy’s Diageo Fight” delves into the remarkable journey of how Diddy turned Ciroc’s fortunes around, transforming it from a brand with a $40M annual loss to one that earns $400M… Read more