Multicultural Ad Spending Matters As Diverse Consumers Control Buying Power – culturebanx AdminAugust 1, 2024029 views By Gary J. Nix Nearly $1 out of every $5.75 of buying power in the U.S. belongs to an African American, Asian-American or Native American households Multicultural consumer spending is… Read more
The Rising Importance Of Multicultural Ad Spending As Diverse Consumers Control Buying Power AdminNovember 27, 2023032 views By Gary J. Nix Nearly $1 out of every $5.75 of buying power in the U.S. belongs to an African American, Asian-American or Native American households Multicultural consumer spending is… Read more
Nielsen report: multicultural spending power at all-time high AdminJuly 7, 2023078 views Multicultural consumers are the most dynamic and fastest growing segment of the U.S. consumer economy, according to a recent report by measurement giant Nielsen. The report entitled The Multicultural Edge: Rising… Read more
BeVisible’s Be Woke SF, groundbreaking conference for Latinx and Multicultural Talent AdminJuly 3, 2023036 views A pioneering event in San Francisco, BeVisible’s #BeWokeSF, took place last month with an unequivocal message challenging Silicon Valley: it is not enough to just hit certain diversity numbers. Companies must be… Read more