Kanye and Yeezy are dumping The Gap AdminAugust 25, 2024026 views Kanye West is ending his relationship with The Gap for allegedly breaching their contract. According to CNBC: Kanye West, who goes by Ye, is terminating the contract between his company… Read more
Adidas Triumphing Over Its Yeezy Dilemma With 2024 Profit Outlook AdminFebruary 6, 2024065 views By Kori Hale Adidas expects operating profit to nearly double to about €500M ($542.3M) in 2024 following the company’s break-up with Ye West Adidas managed to sell a batch of… Read more
How Adidas Makes Money From Yeezy Lookalikes AdminDecember 16, 2023041 views At the height of Yeezy’s popularity, Adidas introduced Yeezy-inspired models at accessible prices. Adidas catered to a wider audience without diluting the appeal of the official Yeezys. This also helped… Read more
Adidas Slashes Losses By Over $300M After Yeezy Merchandise Sales AdminOctober 19, 2023056 views “Including the positive impact from the two Yeezy drops in Q2 and Q3, the potential write-off of the remaining Yeezy inventory of now around € 300 million (previously: € 400… Read more
Adidas Profited Nearly $437M In Revenue From Yeezy Merchandise In Q2 AdminAugust 3, 2023053 views “After careful consideration, we have decided to begin releasing some of the remaining Adidas YEEZY products,” Gulden said in a statement. “Selling and donating was the preferred option among all… Read more
Adidas Combats Its Yeezy Problem With $565 Million In Online Orders AdminJuly 25, 2023089 views By CultureBanx Team Adidas sells batch of Yeezy shoes for $565M and avoids major write down The world’s second-largest sports brand was faced with about $1.3B worth of unsold Yeezy… Read more
Why Adidas $770 Million Yeezy Problem Isn’t Going Away AdminMay 14, 2023044 views By CultureBanx Team Adidas expects to clock an operating loss upwards of 700M euros ($772 million) in 2023 due to the unsold stock of Yeezy footwear Revenue comparison drag on… Read more