Tanya Van Court’s Goalsetter Raises $9.6 Million Series A Funding Extension – urbangeekz

Tanya Van Court’s Goalsetter platform has announced the close of a $9.6 million series A funding round. 

This newest round is another milestone since the platform launched in 2019. The round was led by an Edward Jones and MassMutual affiliate through its MM Catalyst Fund. Other Series A investors who participated in the round included Fiserv, Webster Bank, Seae Ventures, Astia Fund, and Partnership Funds for New York City. Newer investors were Reseda Group and InTouchCU. 

“Our new Series A extension marks a significant milestone for Goalsetter as we continue to redefine financial education and inclusion across America,” Van Court shared. “This funding will empower us to enhance our B2B offerings and forge stronger partnerships with credit unions, banks, and wealth management institutions. We will expand our reach and impact to ensure that the next generation can grow into savvy savers and investors.” 

She continued, “This is an investment in Goalsetter and the future financial well-being of millions of young Americans. We are building a foundation for a more equitable and financially literate future for all.” 

“Goalsetter has successfully produced measured and meaningful positive outcomes as it helps families of diverse demographics increase savings and practice smart spending habits, making them a unique player in this market,” said Liz Roberts, head of impact investing at MassMutual, one of Goalsetter’s leading investors. “At MassMutual, we know the value and importance of helping all Americans achieve financial well-being. We look forward to continuing to support Goalsetter as it helps close the financial literacy gap across the country.”

How Goalsetter Will Use It’s $9.6m New Funding  

Alongside forming more B2B (business-to-business) and financial institution partnerships, Goalsetter intends to use the funding to “facilitate the launch of live bank and credit union product implementations and core processor integrations” to make its services more accessible to banks and credit unions across tech platforms. 

The extension funding will allow Goalsetter to secure additional signed partnerships with financial institutions, including banks and credit unions, and launch new alliances by the end of 2024. 

It will also facilitate the launch of live bank and credit union product implementations and core processor integrations, enabling Goalsetter’s award-winning educational, savings, spending and investment platform to be easily accessible to banks and credit unions across multiple technology platforms.

More About Goalsetter

Van Court founded the fintech platform to help youth and families access banking and financial education, including tools, investing, and savings. In 2021, Goalsetter’s mission caught the attention of NBA stars Kevin Durant, Carmelo Anthony, and Andre Drummond, who all invested in the company’s initial $15 million Series A funding round. This new $9.6 million raise is an extension of the $15 million raised in 2021.

The traditional banking industry’s long-term health depends on its ability to capture the next generation of consumers. Goalsetter has partnered with banks and credit unions, enabling them to offer Goalsetter’s App platform as a white-labeled banking solution anchored by age-appropriate and Gen Next-relevant financial education tools.

Goalsetter has forged partnerships with large-scale financial services companies, including Fiserv, Trustage, and CUNA Strategic Services, and leading financial institutions, including MSU Federal Credit Union, InTouch CU, Solutions Bank, and Liberty Bank.