Tapping Into Music’s Billion-Dollar Opportunities In Gaming

The gaming industry is larger than music and film combined. We’ve seen big music collabs in Fortnite, Roblox, and more, but there’s room to leverage music even more.

That’s been a big focus for Vickie Nauman, who works at the intersection of music and gaming. She consults for major record labels, game developers, and more through her company, CrossBorderWorks. She’s also worked on big virtual concerts, like David Guerra and Saweetie in Roblox, and VR games like Beat Saber.

But there are plenty of friction points between music and gaming. As Vickie said, the music industry likes to get money upfront, whereas gaming is fine getting it on the back-end. Then there’s the long process of clearing music from rights holders to even use in games. It makes it tough to move quickly

It’s even more challenging because of how fast technology is changing. New virtual experiences are being created daily, which adds pressure on the music industry to sort this out.

Vickie and I covered all this and more. Here’s everything we discussed:

1:15 What attracted Vickie to gaming
2:35 The gaming moment that finally struck a chord with the music industry
4:00 Similarities and differences between gaming and music industries
7:47 Why Travis Scott’s Fortnite concert clicked but others haven’t
9:55 Can gaming have its Kate Bush-Stranger Things moment
15:49 Why the music industry plays catch up to technology
21:22 Clearing 143 writer’s share for David Guetta’s Roblox concert
28:46 Dot-com bubble era of web3
30:42 Music will evolve differently in web3 experiences
36:24 What’s slowing down virtual reality adoption?
40:45 AI is coming at the music industry like a freight train

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